The Lidl Deluxe Range.
The exceptional ingredients. The thoughtful sourcing. The unspoken rule that you deserve nice things. There are many reasons to Deluxe. One is the price. Discover our Deluxe range in store.
Because bringing luxury to the table is More to Value.

Introducing Deluxe Sourdough Pizzas...
It’s the 50-hour sourdough.
It’s the hand-topped salami.
It’s that your plans got cancelled and this is how to really celebrate.

Introducing Deluxe Cheeses...
The award-winning flavour.
The craftsmanship in celebrated regions.
Being the best host, even if you’re not the best cook.

Introducing Deluxe Butter...
Three-star award-winning.
A 160-year-old West Country recipe.
A moment that takes you back to ‘that fancy restaurant’.

Introducing Deluxe Prosciutto...
It's being aged for 9 months.
It's being seasoned in the Parma Hills.
It's looking cultured without even trying.

Introducing Deluxe Steaks...
An award-winning, Deluxe 36-Day Dry-Aged Aberdeen Angus Sirloin.
Matured for deeper flavour, greater tenderness and a rich, beefy finish.
This steak delivers.
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Award Winning WinesRaise a glass to our award-winning drinks. Waiting to be discovered is a collection of over 200 quality bottles. Carefully sourced. Expertly tasted. And curated alongside our Master of Wine.
Baking the world a tastier place...Flaky, fluffy, and ‘straight-from-the-oven’ fabulous, our No.1 Supermarket Bakery treats are delicious.
Pick of the Week OffersGet 6 offers every week! Bursting with freshness and priced just right, we’re all about making your 5-a-day deliciously affordable.
Middle Of Lidl OffersWhen they’re gone, they’re gone – New products every week!
